We live in a society where advertisements, prints, posters, banners surround us and influence us on different decisions, especially when it comes to purchasing goods and services. We constantly run into many forms of advertising and, consciously or not, their messages remain imprinted in our mind.
Storefront signage is a source of brand promotion among communities of people. Any company, regardless of its field of activity, uses this marketing option in order to reach as many people as possible, in a relatively short time.
However, in order to attract more customers, you need to consider a few things about your storefront sign.
Regardless of the traffic that your sign benefits from, it will not be effective unless it is easy to notice, as well as easy to read and understand. Most of the time, people do not intend to read the advertising messages. Particularly inside big cities, the fight for visual attention is maximum. Naturally, a person will pay attention primarily to other people, to cars, to traffic lights, to traffic in general. To all these, we could add the car radio, the buttoning of a smart phone while waiting for the red color of the traffic light etc.
The general recommendations for a high quality Denver storefront sign are simple:
- large fonts
- strong contrasts.